Named after William Shakespeare’s tragic lovers, the origins of Romeo y Julieta as a Habano date back to 1875. The brand rose to international fame during the early years of the 20th Century under the direction of Don ‘Pepin’ Rodríguez, a talented promoter, who was amongst the first to recognize the power of the cigar band. During his heyday, no less than 20,000 different bands were used in production. Winston Churchill became a devotee of the brand. Following his visit to Havana in 1946, his name has not only been commemorated on a band but it has also served to describe the marque’s most famous size – Romeo y Julieta Churchills.